One audience. Every method. The whole answer.

LiveHive runs behavioral tracking, surveys, video interviews, and ethnographies on the same people, through one app. Behavior and attitudes, matched at the individual level, over time.

Tell us the question See how it works

THE PROBLEM

Every research method answers one layer of the question. And fails at the rest.

Surveys

Measure what people think, at scale.They cannot see what people do.

Interviews

Explain why, in depth.From a handful of people who may represent no one.

Ethnographies

Capture real life as it happens.In a few homes, with no way to know what generalizes.

So brands run three studies on three groups of strangers, through three vendors, and stitch the story together in a slide deck. The behavior in one study never connects to the attitudes in another. The seams show, and the real question stays half answered.

People play 5.6 games. They remember 2.1.

0.0games people say they play

0.0games we observed them open

We asked US mobile gamers which games they play. They named 2.1 titles on average. We then observed the same people. They opened 5.6, and 76% named fewer games than they play.

They were not lying. Memory just works that way. The same gap sits inside every category and every survey ever run.

THE APPROACH

Full Signal: observe and ask the same people.

We recruit your target audience. They install Reverb, our rewards app. Every part of your study reaches them there, from passive tracking to video interviews.

One recruit. Every method.

Reverb rewards app showing active bounties

One person. One Tuesday.

7am10am1pm4pm7pm10pm

7:40opens TikTok

8:55commute, coffee shop stop

12:15lunch purchase, $14

1:00survey ping: what drove the lunch choice?

6:30evening at the mall

8:00video diary: walk us through the mall trip

9:2045 min in a shopping app

Observed below the line. Asked above it. Same person, same day.

Illustrative participant.

What we observe

App usage

Places visited

Behavior inside apps

Purchases and spend

What we ask

Surveys

AI moderated video interviews

Video diaries and ethnographies

Store visits

In home product testing

WHY IT MATTERS

What separate studies cannot do.

Say vs do

Measure the gap between what your audience claims and what they actually do.

Behavior, then why

Watch behavior shift after a launch, campaign, or price change, then ask why in the same week.

Segment on behavior

Group people by what they do, then interview inside each segment.

Over time

Follow the same people for weeks or months instead of taking a snapshot.

PROCESS

From question to answer.

You bring the question.

A business question, not a methodology brief.

We design the stack.

Which methods answer which layer, and in what order.

Your audience gets to work.

Tasks arrive in Reverb over days or weeks. People are rewarded for every one.

You get the answer.

One integrated report where the observed and the asked point at the same conclusion. Underlying data included if you want it.

FULL SIGNAL

Bring us a question.

Path to purchaseLaunch and concept validationChurn and switchingCategory and competitor usageCampaign impact

Tell us the question